Local Small Business Using YouTube Effectively (Homeowner Finds Cave in Yard)

Who remembers the home inspector when you bought your house? I do. William Troutman with Certainty Home Inspections.

I am reminded of him every time I am in my basement because he tagged the water heater shut-off valve, the main water shut-off valve, and other important components of the basement. Each tag is also a business card. I left all of them on.

I am reminded monthly with an email. Usually I set up a rule to delete marketing emails, but his Home Tips of the Month are very informative. And I don't mind that each email prominently displays his logo, web site, email, and 800 number.

Most recently, I was reminded when YouTube pulled his name from my contacts list and alerted me that he has a YouTube page.

However, I would not be writing this if he had not provided excellent service. He was on time, thorough, and patient with my questions. And I still have three-ring binder he provided with the material pictures, inspection checklist, and action items.

This is a perfect example of a one-man shop utilizing multiple tools (business cards, web site, email, YouTube, blogging, Twitter, Facebook) to keep his brand in front of his customers.

Posted via email from Mike Campbell's posterous