I love this new video of Daniel Pink's speech about the surprising science of motivation. He presented a similar speech at Ted Talks. RSA added animation to the video and make the ten-minute video fly by. We will see a lot more of these videos. I just finished his book, Drive, and it was a fascinating read.
His premise is that in this post-industrial age economy, the carrot and stick approach is no longer effective at motivating people. He uses recent science to argue that money does not motivate and can actually decrease performance. He makes it clear that money works for routine, repetitive tasks, but as the tasks gets more complicated, money does not motivate.
People are driven by internal, intrinsic motivation. Right from the womb, we are motivated to walk and talk without any expectation of reward. We are born curious. He argues that we are motivated by autonomy, mastery, and purpose.
He states over and over there is a huge gap between what science knows and what business does. Few businesses are using what he calls Motivation 3.0 such as Results Only Work Environments (ROWE) or giving employees the freedom to choose their own projects 20% of the time. But, for the most part, business ignores the science of motivation.
My only criticism is that he may take his argument a bit too far. No matter how creative or entrepreneurial the job, there is a certain amount of routine, repetitive tasks to every job. Money is certainly a motivator even for the knowledge worker. He also ignores research in management science that argues progress is the most important motivator. Companies that can provide personal and professional growth have the most engaged employees.
There is definitely a place for Mr. Pink's concepts in small business. What he proposes is nothing new. He builds on research such as Maslow's Hierarchy of Needs with new science and a fresh look at the new economy. Drive is a page-turner and really challenged my thinking. That makes it a book I would strongly recommend.